Euphorium
Euphorium won Gold for Integrated Brand Identity Campaign at the South Dakota Advertising Federation awards in February, 2021. Euphorium is a fictional pop-up shop company which provides a full body experience through the specified theme of the year. We mocked up the theme Play of Color. This commercial is what the location reveal would look like for the theme. I created a social media campaign using our idea of showcasing the five senses through color. The Play of Color logo and merchandise design are also my creations.
